Fixing Enquiry Quality For A Sydney Family Law Firm
When a family law firm gets the wrong enquiries, we rebuild practice pages around pre-call questions and retarget spend at consultation-ready searches.
This playbook applies to family law firms with an established reputation offline whose website draws visitors but not enough of the consultation requests that match the practice areas they want to grow.
Enquiry Fit
Target: more enquiries tied to the practice areas the firm wants to grow
Paid Search Waste
Target: fewer clicks from low-fit legal queries
Mobile Conversion Flow
Target: a shorter path from search visit to contact
The Situation
A site can look credible at a glance and still fail cautious legal buyers. The common pattern: practice-area pages too broad to answer specific legal questions, no clear path from page to consultation, and paid traffic leaking into low-value searches.
What We Changed
- Rebuild the main family-law service pages around higher-intent search themes and the questions people ask before contacting a firm.
- Restructure paid-search targeting so spend focuses on consultation-ready searches rather than broad legal traffic.
- Tighten mobile conversion flow with clearer service positioning, trust language, and contact prompts.
What We Target
- A higher share of enquiries connected to the firm’s preferred practice areas.
- Fewer low-fit leads from paid search.
- A clearer conversion path from search visitor to consultation request.
Services used: SEO, PPC, Web Design, Analytics