Search Engine Optimisation (SEO)

The Situation

A site can look credible at a glance and still fail cautious legal buyers. The common pattern: practice-area pages too broad to answer specific legal questions, no clear path from page to consultation, and paid traffic leaking into low-value searches.

What We Changed

• Rebuild the main family-law service pages around higher-intent search themes and the questions people ask before contacting a firm.
• Restructure paid-search targeting so spend focuses on consultation-ready searches rather than broad legal traffic.
• Tighten mobile conversion flow with clearer service positioning, trust language, and contact prompts.

What We Target

• A higher share of enquiries connected to the firm’s preferred practice areas.
• Fewer low-fit leads from paid search.
• A clearer conversion path from search visitor to consultation request.

The Situation

A clinic can look good visually and still lose the booking. The common pattern: treatment pages too thin to rank or reassure, weak internal linking to higher-value services, and not enough patient confidence before the enquiry step.

What We Changed

• Expand treatment pages around patient concerns, treatment comparisons, and Melbourne-specific search intent.
• Build trust cues, before-booking reassurance, and clearer page hierarchy across the site.
• Refine internal linking so the clinic’s key treatment pages support each other instead of competing loosely.

What We Target

• Better visibility for higher-value treatment searches.
• More booking intent coming through service pages rather than only the homepage.
• A clearer path from treatment research into enquiry.