Service Detail

Google Ads Management

Paid traffic only works when the search intent, campaign structure, landing page, and tracking all line up. We manage Google Ads with a clear commercial lens so spend turns into useful data and better enquiries rather than noise.

Get A Clearer Google Ads PlanSee How It Works

Indicative pricing shown on this page excludes GST and final scope depends on the current setup, competition, and what needs fixing first.

Who This Service Fits Best

Best For

Businesses that need enquiries sooner, want tighter demand capture, or need to support SEO while it builds.

What This Fixes

Slow lead flow, weak visibility on high-value searches, and wasted ad spend caused by poor structure or landing-page mismatch.

Commercial Payoff

Faster feedback, tighter keyword targeting, and more control over which searches and audiences produce leads.

Indicative starting point

From $1,000/month + ad spend + GST

What's Included In The Work

  • Google Ads campaign management
  • Search, Display, and Shopping campaigns
  • Remarketing and audience targeting
  • Conversion tracking setup
  • Landing page optimisation
  • A/B testing and optimisation
  • Detailed ROI reporting

What Improves

  • Search visibility from day one, while SEO is still building
  • Keyword and audience targeting narrow enough to cut wasted spend
  • Cost-per-lead reporting tied to real enquiries, not just clicks
  • Budget you can turn up or down as demand and season shift
  • A clear read on which searches your competitors are bidding on

Our Process

The way we scope, deliver, and keep tightening google ads around commercial outcomes.

1

Account Audit

Assess current performance or set up fresh

2

Strategy & Structure

Build campaigns aligned with business goals

3

Launch & Monitor

Go live with close monitoring

4

Optimise & Scale

Continuous improvement for better results

5

Report & Refine

Transparent reporting and strategic adjustments

Google Ads In Practice

Two anonymised examples of how this service helps when the problem, the page, and the conversion path are all tightened together.

LegalSydney, NSW6 months

Fixing Enquiry Quality For A Sydney Family Law Firm

When a family law firm gets the wrong enquiries, we rebuild practice pages around pre-call questions and retarget spend at consultation-ready searches.

This playbook applies to family law firms with an established reputation offline whose website draws visitors but not enough of the consultation requests that match the practice areas they want to grow.

Enquiry Fit

Target: more enquiries tied to the practice areas the firm wants to grow

Paid Search Waste

Target: fewer clicks from low-fit legal queries

Mobile Conversion Flow

Target: a shorter path from search visit to contact

The Situation

A site can look credible at a glance and still fail cautious legal buyers. The common pattern: practice-area pages too broad to answer specific legal questions, no clear path from page to consultation, and paid traffic leaking into low-value searches.

What We Changed

  • Rebuild the main family-law service pages around higher-intent search themes and the questions people ask before contacting a firm.
  • Restructure paid-search targeting so spend focuses on consultation-ready searches rather than broad legal traffic.
  • Tighten mobile conversion flow with clearer service positioning, trust language, and contact prompts.

What We Target

  • A higher share of enquiries connected to the firm’s preferred practice areas.
  • Fewer low-fit leads from paid search.
  • A clearer conversion path from search visitor to consultation request.

Services used: SEO, PPC, Web Design, Analytics

Playbook for legal businesses
Read The Playbook
PlumbersBrisbane, QLD4 months

Cutting Wasted Calls For A Brisbane Plumbing Business

When an emergency plumber has patchy suburb visibility and noisy leads, we tighten service-area targeting and rework mobile so the right jobs call first.

This playbook applies to trade businesses with a solid service footprint where suburb coverage is inconsistent and too much of the incoming lead mix is low-value or poor-fit.

Call Quality

Target: fewer low-value calls reaching the phone

Suburb Visibility

Target: broader coverage across priority areas

Mobile Contact Flow

Target: a faster path from search to call

The Situation

Urgent-service businesses lose good jobs to slow pages. The common pattern: paid search bringing in poor-fit calls, inconsistent suburb coverage, and mobile users not reaching the right call-to-action fast enough.

What We Changed

  • Build clearer service-area and job-type targeting across the site.
  • Rework campaign structure and landing-page matching around urgent plumbing intent.
  • Improve click-to-call visibility and quote-request prompts for mobile users.

What We Target

  • Stronger call quality from both paid and organic traffic.
  • Better suburb-level visibility across priority service areas.
  • More consistent quote requests for the jobs the business actually wants.

Services used: SEO, PPC, Analytics

Playbook for plumbers businesses
Read The Playbook

Why Google Ads Pays Off

Google Ads only matters when it improves the commercial side of the business: better visibility, better traffic quality, and a clearer path from first visit to serious enquiry.

We treat google ads as part of the wider sales process. It has to fit the strength of the offer and the quality of the page the user lands on after the click.

Where The Biggest Gains Come From

  • Sharper targeting around the searches, audiences, or offers most likely to convert.
  • Landing pages that match the intent behind the click.
  • Reporting built around lead quality, sales signals, and conversion behaviour.
  • Ongoing iteration after launch.

Useful Industry Pages

LegalDentalHair SalonsBeauty

Useful Location Pages

SydneyNewcastleWollongongCentral Coast

Supporting Resources

Google Ads for Service Businesses: A Practical GuideContent Marketing for Small Business: A Realistic ApproachHow to Read Your Google Analytics: A Plain English GuideWhy Your Business Needs a Website (Yes, Still)

Investment

From $1,000/month + ad spend + GST

Find out whether the account, the page, or the tracking is wasting the opportunity.

Book Strategy Call

Final scope depends on your goals, competition, and how much needs fixing first. Pricing shown is indicative and excludes GST.

Google Ads FAQs

Straight answers to the questions businesses ask before investing in google ads.

Paid search can produce traffic within days, but fast clicks and useful leads are not the same thing. The real work is getting the structure, targeting, landing pages, and conversion tracking right so the spend produces qualified enquiries instead of noise.

Related Services

SEO

SEO retainers built to improve visibility, service-page quality, and qualified enquiry volume.

Social Media

Social content and paid social strategy that support trust, awareness, and the wider conversion path.

Content

Commercial content built to support SEO, build trust, and move buyers closer to enquiry.

Get A Clearer Google Ads Plan

Find out whether the account, the page, or the tracking is wasting the opportunity.

Book Strategy Call