Service Detail

Google Ads Management

Paid traffic only works when the search intent, campaign structure, landing page, and tracking all line up. We manage Google Ads with a clear commercial lens so spend turns into useful data and better enquiries rather than noise.

Indicative pricing shown on this page excludes GST and final scope depends on the current setup, competition, and what needs fixing first.

Who This Service Fits Best

Best For

Businesses that need enquiries sooner, want tighter demand capture, or need to support SEO while it builds.

Usually Fixes

Slow lead flow, weak visibility on high-value searches, and wasted ad spend caused by poor structure or landing-page mismatch.

Commercial Payoff

Faster feedback, tighter keyword targeting, and more control over which searches and audiences produce leads.

Indicative starting point

From $1,000/month + ad spend + GST

What's Included In The Work

  • Google Ads campaign management
  • Search, Display, and Shopping campaigns
  • Remarketing and audience targeting
  • Conversion tracking setup
  • Landing page optimisation
  • A/B testing and optimisation
  • Detailed ROI reporting

What Usually Improves

  • Immediate visibility for your business
  • Precise targeting to reach ideal customers
  • Measurable results and clear ROI
  • Flexible budgets that scale with results
  • Competitive intelligence and market insights

Our Process

The way we scope, deliver, and keep tightening google ads around commercial outcomes.

1

Account Audit

Assess current performance or set up fresh

2

Strategy & Structure

Build campaigns aligned with business goals

3

Launch & Monitor

Go live with close monitoring

4

Optimise & Scale

Continuous improvement for better results

5

Report & Refine

Transparent reporting and strategic adjustments

What Clients Say After Improving Google Ads

Three examples of how clients describe the difference once the visibility, page quality, or conversion setup around google ads gets stronger.

We did not have much of an online presence before this. Starting ppc and app-development changed that fairly quickly. Within a few months we were consistently getting job requests coming through each week.

Laura Charles

Geelong Australia

Services: PPC, App Development

Outcome: Consistent growth in inbound business

Initially we were a bit sceptical because we had tried marketing before with no real result. We decided to commit to shopify alongside ppc and within a couple months things turned around. The volume and quality of listing enquiries improved a lot.

Andrew Duncan

Geelong Australia

Services: Shopify, PPC

Outcome: Consistent growth in inbound business

Our biggest issue was that the site looked fine but did not actually convert. After rebuilding with social-media and adding ppc, the difference was noticeable pretty quickly. We are now getting regular project enquiries without relying on referrals.

Theodore Ayers

Adelaide Australia

Services: Social Media, PPC

Outcome: Consistent growth in inbound business

Where Google Ads Is Already Helping

A quick view of the industries, locations, and results that appear most often in client feedback tied to this service.

Locations Already Represented

  • Brisbane10
  • Adelaide9
  • Newcastle9
  • Sydney9

Industries Already Using It

  • Medical9
  • Construction8
  • Cleaning6
  • Dental6

Results Mentioned Most

  • Consistent growth in inbound business74

Google Ads In Practice

Two anonymised examples of how this service helps when the problem, the page, and the conversion path are all tightened together.

LegalSydney, NSW6 months

Family Law Firm In Sydney

The firm had traffic and some paid visibility, but too many enquiries were poorly matched and too few came through the practice areas it most wanted to grow.

A Sydney family-law practice with a solid reputation offline, inconsistent digital lead quality, and an urgent need to turn search visibility into more serious consultation requests.

Lead Quality

Higher-fit consultations

Paid Search Waste

Reduced significantly

Mobile Conversion Flow

Much clearer

The Situation

The website looked credible enough at first glance, but it was not helping cautious legal buyers decide. Practice-area pages were broad, consultation pathways were unclear, and paid traffic was leaking into lower-value searches.

What We Changed

  • Rebuilt the main family-law service pages around higher-intent search themes and the questions people usually ask before contacting a firm.
  • Restructured paid-search targeting so spend focused on consultation-ready searches rather than broad legal traffic.
  • Improved mobile conversion flow with clearer service positioning, trust language, and contact prompts.

What Improved

  • Higher share of enquiries connected to the firm’s preferred practice areas.
  • Noticeably fewer low-fit leads from paid search.
  • A stronger conversion rate from search visitors into consultation requests.

Services used: SEO, PPC, Web Design, Analytics

6 months engagement across Sydney, NSW
Read Case Study
PlumbersBrisbane, QLD4 months

Emergency Plumbing Business In Brisbane

The business needed better-quality calls from the right suburbs and less wasted spend on low-value jobs.

A Brisbane plumbing business with a good service footprint, patchy suburb visibility, and too much noise in the incoming lead mix.

Call Quality

Improved materially

Suburb Visibility

Broader across target areas

Mobile Contact Flow

Faster and clearer

The Situation

Paid search was bringing in too many poor-fit calls, suburb coverage was inconsistent, and mobile users were not moving quickly enough from search to contact.

What We Changed

  • Built clearer service-area and job-type targeting across the site.
  • Reworked campaign structure and landing-page matching around urgent plumbing intent.
  • Improved click-to-call visibility and quote-request prompts for mobile users.

What Improved

  • Stronger call quality from both paid and organic traffic.
  • Better suburb-level visibility across priority service areas.
  • More consistent quote requests for the jobs the business actually wanted.

Services used: SEO, PPC, Analytics

4 months engagement across Brisbane, QLD
Read Case Study

Why Google Ads Pays Off

Google Ads only matters when it improves the commercial side of the business. That usually means better visibility, better traffic quality, and a clearer path from first visit to serious enquiry.

We do not treat google ads as an isolated tactic. It has to fit the wider sales process, the strength of the offer, and the quality of the page the user lands on after the click.

Where The Biggest Gains Usually Come From

  • Sharper targeting around the searches, audiences, or offers most likely to convert.
  • Landing pages that match the intent behind the click instead of wasting the visit.
  • Reporting built around lead quality, sales signals, and conversion behaviour.
  • Ongoing iteration after launch rather than a one-off setup that never improves.

Investment

From $1,000/month + ad spend + GST

Find out whether the account, the page, or the tracking is wasting the opportunity.

Book Strategy Call

Final scope depends on your goals, competition, and how much needs fixing first. Pricing shown is indicative and excludes GST.

Google Ads FAQs

Straight answers to the questions businesses usually ask before investing in google ads.

Paid search can produce traffic very quickly, sometimes within days, but fast clicks and useful leads are not the same thing. The real work is getting the structure, targeting, landing pages, and conversion tracking right so the spend produces qualified enquiries instead of noise.

Get A Clearer Google Ads Plan

Find out whether the account, the page, or the tracking is wasting the opportunity.

Book Strategy Call