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ConstructionPerth, WA7 months

Custom Home Builder In Perth

The builder needed fewer casual enquiries and more project-fit conversations from people ready to discuss serious work.

A Perth custom builder with good projects behind it, but a site that showed work without doing enough to qualify visitors or sell the right type of enquiry.

At A Glance

Project-Fit Enquiries

Much stronger

Scope Qualification

Improved before contact

Portfolio Conversion

More commercially useful

The Situation

What Was Getting In The Way

Project pages were thin, local intent was weak, and the site was not helping prospects understand the style, scope, and budget level of work the builder actually wanted to win.

The digital opportunity was to turn the site from a simple brochure into a stronger qualification tool that attracted better-fit project conversations.

Goals

  • Generate more enquiries for custom builds and serious renovations.
  • Improve visibility for the project categories the builder most wanted.
  • Filter out more casual or poor-fit leads earlier.

Core Problems

  • Project pages showed work but did not explain fit or process clearly enough.
  • Service pages were not doing enough selling around project type and scope.
  • Local-intent content was too thin to support stronger search visibility.

The Work

How The Strategy Was Tightened

1

Reworked project and service pages around fit, scope, and local search intent.

2

Added clearer project storytelling and more deliberate enquiry prompts.

3

Improved targeting for the build categories the company most wanted to grow.

Deliverables

What Was Actually Delivered

Rebuilt service and project pages with stronger scope qualification.

Added more useful portfolio storytelling and comparison language.

Improved local SEO targeting for custom-build and renovation categories.

Tightened enquiry prompts around project-fit conversations.

Timeline

How The Engagement Unfolded

Month 1
Assessed where the site was attracting the wrong enquiries and which project categories needed stronger digital support.
Months 2-4
Reworked service pages, project pages, and the site’s conversion flow around better-fit leads.
Months 5-7
Expanded supporting content and refined the enquiry prompts based on how prospects were navigating the portfolio.

Commercial Outcome

What Improved

Better-fit project enquiries coming through the site.

Stronger local visibility for custom-build and renovation searches.

Cleaner transition from project browsing into serious contact.

Case Study Questions

Useful context around what mattered most in this engagement and why the work was prioritised the way it was.

Because those pages were where prospects were deciding whether the builder felt relevant, credible, and aligned with the kind of project they had in mind.

Related Case Studies

More examples from similar industries or service mixes.

LegalSydney, NSW6 months

Family Law Firm In Sydney

The firm had traffic and some paid visibility, but too many enquiries were poorly matched and too few came through the practice areas it most wanted to grow.

A Sydney family-law practice with a solid reputation offline, inconsistent digital lead quality, and an urgent need to turn search visibility into more serious consultation requests.

Lead Quality

Higher-fit consultations

Paid Search Waste

Reduced significantly

Mobile Conversion Flow

Much clearer

The Situation

The website looked credible enough at first glance, but it was not helping cautious legal buyers decide. Practice-area pages were broad, consultation pathways were unclear, and paid traffic was leaking into lower-value searches.

What We Changed

  • Rebuilt the main family-law service pages around higher-intent search themes and the questions people usually ask before contacting a firm.
  • Restructured paid-search targeting so spend focused on consultation-ready searches rather than broad legal traffic.
  • Improved mobile conversion flow with clearer service positioning, trust language, and contact prompts.

What Improved

  • Higher share of enquiries connected to the firm’s preferred practice areas.
  • Noticeably fewer low-fit leads from paid search.
  • A stronger conversion rate from search visitors into consultation requests.

Services used: SEO, PPC, Web Design, Analytics

6 months engagement across Sydney, NSW
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DentalMelbourne, VIC5 months

Cosmetic Dental Clinic In Melbourne

The clinic wanted more treatment-specific bookings and fewer visitors bouncing after a first look at the homepage.

A Melbourne cosmetic dental clinic with a polished brand presence but underperforming treatment pages and too much reliance on homepage traffic.

Treatment Visibility

Improved across key services

Booking Intent

Stronger from service pages

Patient Confidence

Noticeably stronger

The Situation

The clinic looked good visually, but key treatment pages were too thin to rank consistently or reassure cautious patients before the booking step.

What We Changed

  • Expanded treatment pages around patient concerns, treatment comparisons, and Melbourne-specific search intent.
  • Improved trust cues, before-booking reassurance, and page hierarchy across the site.
  • Refined internal linking so the clinic’s key treatment pages supported each other instead of competing loosely.

What Improved

  • Better visibility for higher-value treatment searches.
  • More booking intent coming through service pages rather than only the homepage.
  • A clearer path from treatment research into enquiry.

Services used: SEO, Content Marketing, Web Design

5 months engagement across Melbourne, VIC
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