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LegalSydney, NSW6 months

Family Law Firm In Sydney

The firm had traffic and some paid visibility, but too many enquiries were poorly matched and too few came through the practice areas it most wanted to grow.

A Sydney family-law practice with a solid reputation offline, inconsistent digital lead quality, and an urgent need to turn search visibility into more serious consultation requests.

At A Glance

Lead Quality

Higher-fit consultations

Paid Search Waste

Reduced significantly

Mobile Conversion Flow

Much clearer

The Situation

What Was Getting In The Way

The website looked credible enough at first glance, but it was not helping cautious legal buyers decide. Practice-area pages were broad, consultation pathways were unclear, and paid traffic was leaking into lower-value searches.

The opportunity was not simply “get more traffic.” It was to make the firm easier to trust, easier to compare, and far more likely to receive enquiries from the practice areas that mattered commercially.

Goals

  • Increase consultation-quality enquiries from separation, parenting, and property-settlement searches.
  • Reduce wasted paid-search clicks from low-fit legal queries.
  • Strengthen the path from mobile search visit to direct contact.

Core Problems

  • Practice-area pages were too broad to rank or convert well for specific legal intent.
  • Google Ads structure was capturing too much generic legal traffic.
  • Trust cues and next-step guidance were too weak for visitors comparing firms carefully.

The Work

How The Strategy Was Tightened

1

Rebuilt the main family-law service pages around higher-intent search themes and the questions people usually ask before contacting a firm.

2

Restructured paid-search targeting so spend focused on consultation-ready searches rather than broad legal traffic.

3

Improved mobile conversion flow with clearer service positioning, trust language, and contact prompts.

Deliverables

What Was Actually Delivered

Rewritten family-law, parenting, and separation landing pages.

Tighter Google Ads campaign structure and keyword intent matching.

Reworked mobile page layout and trust sections.

Analytics cleanup to separate consultation-quality leads from general contact noise.

Timeline

How The Engagement Unfolded

Month 1
Audit of practice-area visibility, ad-spend waste, and conversion-path friction across mobile and desktop.
Months 2-3
Rebuilt the highest-value legal pages and tightened paid-search targeting around consultation intent.
Months 4-6
Refined conversion paths, improved landing-page clarity, and used analytics to narrow in on the best-performing service themes.

Commercial Outcome

What Improved

Higher share of enquiries connected to the firm’s preferred practice areas.

Noticeably fewer low-fit leads from paid search.

A stronger conversion rate from search visitors into consultation requests.

Case Study Questions

Useful context around what mattered most in this engagement and why the work was prioritised the way it was.

Because ads were only part of the problem. The firm still needed practice-area pages that matched what people were actually searching for and gave them enough confidence to enquire.

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DentalMelbourne, VIC5 months

Cosmetic Dental Clinic In Melbourne

The clinic wanted more treatment-specific bookings and fewer visitors bouncing after a first look at the homepage.

A Melbourne cosmetic dental clinic with a polished brand presence but underperforming treatment pages and too much reliance on homepage traffic.

Treatment Visibility

Improved across key services

Booking Intent

Stronger from service pages

Patient Confidence

Noticeably stronger

The Situation

The clinic looked good visually, but key treatment pages were too thin to rank consistently or reassure cautious patients before the booking step.

What We Changed

  • Expanded treatment pages around patient concerns, treatment comparisons, and Melbourne-specific search intent.
  • Improved trust cues, before-booking reassurance, and page hierarchy across the site.
  • Refined internal linking so the clinic’s key treatment pages supported each other instead of competing loosely.

What Improved

  • Better visibility for higher-value treatment searches.
  • More booking intent coming through service pages rather than only the homepage.
  • A clearer path from treatment research into enquiry.

Services used: SEO, Content Marketing, Web Design

5 months engagement across Melbourne, VIC
Read Case Study
PlumbersBrisbane, QLD4 months

Emergency Plumbing Business In Brisbane

The business needed better-quality calls from the right suburbs and less wasted spend on low-value jobs.

A Brisbane plumbing business with a good service footprint, patchy suburb visibility, and too much noise in the incoming lead mix.

Call Quality

Improved materially

Suburb Visibility

Broader across target areas

Mobile Contact Flow

Faster and clearer

The Situation

Paid search was bringing in too many poor-fit calls, suburb coverage was inconsistent, and mobile users were not moving quickly enough from search to contact.

What We Changed

  • Built clearer service-area and job-type targeting across the site.
  • Reworked campaign structure and landing-page matching around urgent plumbing intent.
  • Improved click-to-call visibility and quote-request prompts for mobile users.

What Improved

  • Stronger call quality from both paid and organic traffic.
  • Better suburb-level visibility across priority service areas.
  • More consistent quote requests for the jobs the business actually wanted.

Services used: SEO, PPC, Analytics

4 months engagement across Brisbane, QLD
Read Case Study

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